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Brand Guidelines

Apply Anthropic's official brand colors and typography to artifacts

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WhatIsIt

A specialized skill for applying Anthropic's official brand identity to artifacts and documents. It provides access to Anthropic's complete brand guidelines including official colors, typography, and design principles. Use this skill when artifacts need to have Anthropic's professional look-and-feel, whether for presentations, documents, or visual designs.

HowToUse

The skill provides ready-to-use brand assets:

Typography - Automatically applies Anthropic's font system:

  • Poppins font for headings (24pt+) with Arial fallback
  • Lora font for body text with Georgia fallback
  • Smart font application based on text size and hierarchy

Colors - Access to complete color palette:

  • Main colors: Dark (#141413), Light (#faf9f5), Mid Gray (#b0aea5), Light Gray (#e8e6dc)
  • Accent colors: Orange (#d97757), Blue (#6a9bcc), Green (#788c5d)
  • Automatic color selection based on background for optimal readability

Application - The skill automatically:

  • Applies brand fonts to appropriate text elements
  • Uses accent colors for shapes and visual elements (cycling through orange, blue, green)
  • Maintains visual hierarchy and text formatting
  • Provides fallback fonts for maximum compatibility

KeyFeatures

  • Official Anthropic color palette with precise hex values
  • Poppins and Lora typography with automatic fallbacks
  • Smart font application based on text hierarchy (headings vs body)
  • Automatic accent color cycling for visual interest
  • RGB color precision via python-pptx for brand fidelity
  • No font installation required - works with system fonts
  • Maintains readability with smart color contrast
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Forks
408
LastUpdate
Jan 15, 2025

Information

Author
Anthropic
License
Apache-2.0
Version
1.0.0

Categories

Design

Tags

branding
design
anthropic
style-guide

Features

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